Baja East (the super hot brand helmed by Scott Studenberg and John Targon) hosted a Tarot Takeover and pop-up shopping experience at Brookfield Place New York from June 28-30. The tarot idea was modeled after their winning CFDA Fashion Fund challenge presentation. From the outside, the store front resembled a tarot reader shop, but once inside, visitors were able to shop product that mirrored Baja East‘s revamped e-commerce site as well as exclusive product offerings. OnMonday, June 27, Brookfield Place celebrated the launch with VIP tarot card readings by Yoyin and Desirae, music, small bites, and cocktails. Special guests included designers Scott Studenberg and John Targon, Jennifer Fisher, Cipriana Quann and T.K. Quann, Selby Drummond, and more.