Optimist Consulting recently collaborated with Fredrik Eklund, star of Bravo’s Million Dollar Listing from Douglas Elliman’s number 1 team, to host New York City’s 50 most influential Instagram photographers for an exclusive preview of the magnificent views from the full floor residence on the 56th floor of Madison Square Park Tower at 45 East 22nd Street.
The objective was to host an exclusive look into the building’s magnificent views to a wide audience that regularly captures NYC. With floor to ceilings windows, Madison Square Park Tower offers sweeping 360 views over the New York City skyline from the Empire State Building, the Clocktower at the New York Edition Hotel, the East River, the Hudson River, Lower Manhattan and One World Trade Center—all the way to the Statue of Liberty.
As noted by Entrepreneur Magazine, ‘in the case of Madison Square Park, he held the first “live” open house by inviting nearly 50 Instagram influencers with a combined audience of 6.6 million followers to check the place out. The results? The building became the most-followed apartment building in New York’ – surpassing 11,000 followers.