It’s been another year of exceptional growth across all things digital. Brands are spending more money and effort than ever before on Facebook, Instagram launched its own version of Snapchat called Stories, YouTube has continued to grow as the 2nd largest search engine, chatbots have invaded our Read More
Optimist Consulting was proud to manage the public relations campaign for October's record-breaking inaugural New York City watch auction at Phillips. The auction realized $28,875,750 - the highest total for a watch auction in US history. This historic evening saw global participation from Read More
On December 9th actress and philanthropist Drew Barrymore was joined by celebrations expert and author Darcy Miller at her new Dear Drew pop up at 14 Crosby Street in SoHo, New York. A festive dusting of snow encouraged an already cheerful mood as guests enjoyed crafting stations, free Haikus and Read More
Optimist client Alchemy Properties revealed the Pinnacle Penthouse at the Woolworth Tower Residences for a record-breaking $110 million! This one of a kind, five-story castle in the sky, designed by Thierry Despont, sits atop the iconic Woolworth Building in Downtown Manhattan. The announcement Read More
The Pink Agenda, a New York City-based nonprofit committed to fighting breast cancer, hosted its 10th Annual Gala at Three Sixty° on October 5, 2017. Giuliana & Bill Rancic served as co-hosts for the evening, with Bill Rancic and Danielle Lauder leading the live auction. The Pink Agenda honored Read More
On October 2nd, VISIONAIRE founders Cecilia Dean and James Kaliardos launched their 67th edition, FETISH, an exclusive collaboration with iconic fashion photographer Steven Klein at Sotheby’s. This edition explored a mixture of fetishes including altocalciphilia (the fetish for high heels), Read More
On September 14th, America’s favorite beagles Snoopy and his sister Belle were featured in the Winter Garden at Brookfield Place in an exhibition of customized couture creations by the world’s biggest designers for the Peanuts comic strip characters. The fashion spectacular featured one-of-a-kind Read More
On August 10th, America’s first art exhibition for dogs, dOGUMENTA, opened at Brookfield Place New York. The exhibition ask artists to address the canine community’s concerns and interests through a variety of media—from sound and sculpture to kibble and squeaky toys. dOGUMENTA’s curatorial team Read More
“It’s a different way of selling, but I’m convinced it’s the future of real estate,” says Alexandre Corda, who heads the digital team of New York-based Optimist Consulting. Corda spearheads the Instagram accounts of Madison Square Park Tower (@MadisonSquareParkTower) and the Jean Nouvel-designed Read More
On Saturday, August 5, the Breast Cancer Research Foundation (BCRF) raised nearly $2 million at its sixth annual Hamptons Paddle & Party for Pink. Since its inception, the celebrated annual Hamptons event has raised more than $8 million for BCRF’s mission to advance the world’s most promising Read More
