From June 19-26, 2017, Brookfield Place New York celebrated New York City Pride Week with a spirited and interactive 3D installation titled, the #LoveIs Letters. Located on the waterfront terrace, hedges were shaped into life-size letters covered with multicolored silk flowers spelling out, Read More
What is Hudson Yards?
New York City’s top real estate agents gathered inside Manhattan View at MiMA’s new penthouse residence for a special panel discussion about the emergence of Hudson Yards as a neighborhood and all of the exciting new developments coming to this district. Moderated by Brick Underground’s managing Read More
The Central Park Conservancy Hosts Playground Partners Annual Family Party
On May 24, 2017, The Central Park Conservancy hosted it's Playground Partners Annual Family Party in Central Park’s Heckscher Playground on 62nd Street. The beautiful summer day provided the backdrop for an afternoon of food, games, music, and fun. This is the only event of the year held inside a Read More
The Audemars Piguet Golf Dream Team Takes Over in Orlando
On Tuesday, May 9th, Swiss Haute Horlogerie brand Audemars Piguet gathered an impressive roaster of golfers in Orlando for its first 2017 Golf Invitational. The concept was simple: Audemars Piguet invited 9 of its incredibly skilled pro golfers with 72 watch collectors and just let the magic Read More
Madison Square Park Tower’s Instagram Meetup mentioned in the New York Times: Creative Marketing For Luxury Condos
At Optimist we are always trying to push the established boundaries between PR, events and social media so it's a great pleasure to see our work recognized in the New York Times. In this article, Kaya Laterman references creative marketing for luxury real estate and mentions the Instagram Read More
Singular Object Art Exhibition Opening Night at the 53W53 Gallery
On April 6, 2017 Jean Nouvel’s 53W53 hosted a cocktail party for the opening night of Singular Object, an art exhibition curated by Romain Dauriac and Jenny Mushkin Goldman. The event took place in the sales gallery at 745 Fifth Avenue with guests including Dustin Yellin, Scarlett Johansson, Marylyn Read More
Oliver Peoples Celebrates the Oliver Peoples pour Berluti Collaboration Launch at Sant Ambroeus SoHo
On Tuesday, March 28, Oliver Peoples celebrated the launch of their collaboration with Berluti at an intimate dinner at Sant Ambroeus SoHo. Oliver Peoples’ Creative Director, Giampiero Tagliaferri, was joined by Berluti’s US General Manager, Patrick Ottomani, and special guests including Olivia Read More
Messika Paris Debuts “Paris est une Fête” at Baselworld 2017
Last week, the Optimist Consulting team attended Baselworld on behalf of the agency’s fine jewelry client, Messika Paris. For 2017, Messika unveiled their Paris est une Fête High Jewelry collection and also presented a number of pieces that celebrate the 10th Anniversary of the iconic Read More
The Next Luxury Real Estate Lifestyle Trend: Co-Working Spaces
With work habits changing, the popularity of working from home is growing. Related Companies anticipated the demand for co-working spaces at several of their properties including Fifteen Hudson Yards and Abington House. Executive vice present Brian Cho tells the New York Times, “We noticed people Read More
Model reveal at the Woolworth Tower Residences
On Wednesday, March 15, Alchemy Properties and Sotheby’s International Realty revealed two sprawling model homes at the Woolworth Tower Residences atop the iconic Woolworth Building in Lower Manhattan. The evening was a success with 200+ top brokers in attendance, including Leonard Steinberg from Read More