Optimist Consulting was proud to manage the public relations campaign for October’s record-breaking inaugural New York City watch auction at Phillips.
The auction realized $28,875,750 – the highest total for a watch auction in US history. This historic evening saw global participation from collectors across 43 countries, and a packed salesroom of nearly 700 people enthusiastically vying for some of the finest watches in the world. The auction was led by its star lot – Paul Newman’s legendary Rolex “Paul Newman” Daytona, which sold for $17,752,500, a world record for a wristwatch at auction.
The event has garnered over one billion media impressions and counting, with coverage highlights including The New York Times, Departures, The Daily Telegraph, Forbes, GQ and Hodinkee as well as segments on CNBC’s Squawk Box, CNN’s Quest Means Business and CBS Sunday Morning. WSJ. Magazine, which broke the story of the discovery of Paul Newman’s Rolex Daytona in June, just announced that it was the fifth most read story of the year.
Congratulations to James Cox, Nell Newman, and to Phillips’ Aurel Bacs and Paul Boutros for masterfully orchestrating the auction.
Here is the video by our friends at Hodinkee of the auction: